Situation
VELUX are the roof window leaders. Its products and services revolve around natural light and ventilation. Nowadays we spend 90% of our time indoors, so fresh air and light play a fundamental role in improving people’s quality of life. Spanish VELUX architects contact us because they wanted to create an online magazine for inspiring their colleagues; and, of course, help them capturing leads.
Idea
The idea is clear: an online magazine made by and for architects. Before addressing user experience, categories, sections… We wanted to know a little more about them, what are the architects like? What worries them? What do they need? To do this, we met with the VELUX team and prepared a kick-off workshop in which we shared perspectives and reached very interesting and necessary conclusions to tackle the project.
Result
Diseñar para la vida is a sleek, intuitively navigable online magazine where architects can get inspiration, read news, update on regulations, and even comment and publish their projects. Also reserves a space called Academia, where to register for courses and workshops, and also another where they offer a free consulting service on light in your project.
