Yes, we like good Italian ice cream! No matter the time of year, good artisanal ice cream always suits you well. Being inspired by those moments of peace with a summer flavor is how we came up to define the brand’s tagline: “il dolce far niente”: the pleasure of doing nothing. Adagio offers the world a pause with a natural Italian flavor, its ice cream will make you forget your worries for a while.
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Adagio or, as we say here in Spain, "despacito"
How to convey our brand philosophy of peacefulness along with Italian tradition in a name? Italian conquers musical scores with its expressions: alegríatto, stacatto, forte… Well, it turns out that adagio means “slowly”. Just the right concept that we want to evoke.
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Harmony, textures, and elegance
Adagio’s visual identity is also inspired by the music, harmony, and order of the staves. In order to represent the idea of taking a pause and enjoying your senses, we chose 3 key elements to make up the visual identity: the blue color, a color rarely used by the competitors which help to differentiate us from the rest; voyage headline typography with elegant and sinuous lines, with much prominence in graphic compositions; and geometric patterns that evoke different states of calm, harmony and relaxation.
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