We kicked off with a brand territory workshop: the first milestone of a very promising new project.

We are very proud to help a retail giant in the positioning, strategy, identity and digital product design of its B2B brand.

Pure Branding.

We love Scotta’s summer youth collection.

A good shooting is one that doesn’t just showcase your products. The trick is to convey your brand’s lifestyle in each photo. What does your brand want to express? Relaxation, energy, optimism, power? If you know how to capture these ideas in your photos, it will be easier for your audience to connect with you.

June, sun, swimming pool… The best scenario for a shooting? Yes it is.

Scotta 1985 is the slow fashion brand that has set out to dress adventurous men who love sport and look at life with optimism.

That is why they are sponsors of one of the rugby events of the year: The Match, which will take place tomorrow at the Wanda Metropolitano.

Tomorrow, their brand will appear on the advertising screens of the event (which will be attended by thousands of people), making a direct impact on their target audience.

In the perfect place and at the perfect time.

We are very proud to announce you as a new client and to have helped you to activate your brand at this great touchpoint.

Are any of you going to watch the Spain – All blacks classics? We won’t miss it!

Activating your new brand means telling your story at every possible touchpoint.

Today is the first day of shooting with Toqio, taking advantage of the fact that almost the entire team will be meeting at the Loom Princesa coworking located in the heart of Madrid.

We are squeezing these sessions to the maximum to get as much quality material as possible:

• Photos of the team, ideal for use on the web and in any company communication.
• Videos to showcase Toqio’s brand culture – it’s important that nothing is left unsaid!
• Customer testimonials, are very useful to reinforce the image and reliability of the brand.

When it comes to trusting a product or service, we like to put a face to the person offering it to us, and we trust the opinion of those who have already tried it. In addition, videos are users’ favorite source of information.

What do you think is the biggest challenge in a session like todays?
We’ll read you in the comments!

Yesterday we were at the press conference held by the Institut français d’Espagne at its Madrid headquarters.

“French Scenes” is the title of their long awaited and famous cultural season for 2022, which aims to bring French culture to Spain in all disciplines.

A pleasure to attend and of course to have collaborated with them to design and print the season’s agenda.

We love a challenge. And we’re not just saying that to make ourselves look good.

If we commit, we go all in. With a drone if necessary.

And for the new video we’re preparing for Richmond Park School, we really needed it.

Until we can show you the final result, we leave you some hot images of these days of filming.

Cool, huh?

Thanks to Aerial Productions for these days of teamwork

We started 2022 by guiding the production company Vostok Films to rebrand itself from top to bottom, and we’re off and running!

First stage: Analysis. Here the aim is to gain an in-depth understanding of how our client’s universe and its sector work:

1. How our client’s brand is now and what it wants to be.
2. Who their ideal customer is and what they expect from them.
3. How others are doing.

Analysis is the stage we spend the most time on. It is essential for everything to run smoothly in the following stages Branding project for Vostok Films. Stage 1. Preventive!

Sound? Camera? Action!

We were very ” il dolce far niente” as we created a brand in 6 weeks.

We visualised ourselves walking through the streets of Santa Cruz de la Palma and through vineyards all over Europe.

We returned to the most important women’s digital entrepreneurship event of the year.

We’re still going to our favourite British school with a smile and we’ve also been encouraged to learn French in the institute.

We discovered the world of speciality coffee and we now hate office coffee.

We enjoyed the blue ocean every morning and lived in flip-flops from June to September.

We found time for mindfulness and ate enough manolitos that we needed to tighten our belts.

We were very into podcasting on the way to the mall and very into taking videos in restaurants.

We’ve exchanged urgency and love calls and we’ve set off the alarms and not needed an island.

We were together though we were apart.
And have resisted without tiring of insisting.

We would like to thank all our clients and partners for trusting in our team. Thank you for setting us new challenges. You make us better.

Here’s to a 2022 full of adventures.

Attention, scoop!

We are delighted to announce our new relationship with Sector Alarm Group.

We started working together a few months ago and we’ve already got the hang of it.

What do we do together?
– We develop creative concepts, campaigns, copywriting and adaptation of offline and online pieces.
– We support your marketing department with a lot of design and motion.
– We manage photographic and audiovisual production.

We manage projects for 7 countries and we do it as a team, coordinated and well organised thanks to Asana.

That’s how you activate a great brand!

Do you live in Madrid?

Well, this benefit concert for which we have designed the poster is a very cool way to collaborate with our brothers and sisters in La Palma.

If you can’t attend, you can help by buying a ticket in Fila 0.

This is the name of the 5th edition of the digital female entrepreneurship event of the year, organised by UU Startup Community.

If you know what we’re talking about when we say: AI, Blockchain, VR and AR and if you’re interested in Robotics, sign up for the stream!

It’s a pleasure to keep collaborating with them year after year.

It seems that the adrenaline of the moment of launching a new brand never fails to kick in – and that’s part of our day-to-day lives.

Today that adrenaline felt more intense, and rightly so.

In such a delicate moment as the one the island is going through these weeks, presenting the new brand of the Ayuntamiento de Santa Cruz de La Palma has been exciting.

It is a project we have been working on for a long time and we hope that, the day the citizens get to know the new brand, it will make them feel excited, strong and very proud.

From our heart, to yours.

We continue adding up Thursdays as a team, recovering moments and creating new memories together.

It was a very cool experience, in which we also observed and learnt a lot.

We really enjoyed it and if you get the chance, we encourage you to go.

Team building at @laresistenciacero?
We say “Yes”.

Your customer wonders a lot when they meet you.”What do you offer?”, “How does it work?”, “Is it easy to use?”

All their questions are cleared up with a video! It is the format that most captures our attention as consumers and is key to making the purchase decision.

If it’s fast and clarifying, you’ll save them time and effort (and that’s always a good thing).

Finding the voice that makes super match with the voice of our brand.

Today we have counted on the great Nikki García to give life to a great project that we hope to share very soon.

Thank you, Sonomedia for welcoming us back to your home.

After the holidays we wanted to reconnect as a team and…. What better way than with a #TeamBaking? We had a great time making our logo baking version. And it’s not because we did it ourselves, but it didn’t look bad at all, did it?

Thanks to Slow Pastry for the welcome, the recipes, and the patience. If you want to break the routine, we highly recommend this experience. All with local products and a 100% sustainable philosophy.

*We took off our masks for the photo (and to eat the biscuits, of course). Even so, the space was ventilated at all times and no kittens were hurt.

We’re not lying to you! We are on shooting week.

Here you have the graphic evidence of the work we are doing behind the cameras. The key to a good shooting is organisation, teamwork, and and enthusiasm (lots of enthusiasm)!

Soon we will tell you more.

Our fintech client Toqio receives an investment of almost $10M.
Only 2 years old, our fintech client Toqio is growing at full speed. Accompanying them in such an important moment for them is a professional challenge and fills us with pride. The strategy and brand identity redesign work is a key moment: a seed round of almost $10M.

Congratulations and keep going!

So much remote working was boring us. We needed to see each other’s faces and share moments together. That’s why we started meeting twice a month to work as a team on our most important project…

Something is happening in the office.

We will keep you posted.

We’re getting closer to the launch of our new favorite coffee brand.

Is there anything more pleasant than the smell of coffee? Probably not.

This Monday we will be chatting with Teresa Alarcos and Marta Frenna (W Startup Community) about their experience as women entrepreneurs in the digital era.

 Sign up here! 

We want to improve the way we do things. For this reason, Manuel Gavaldón Terrés is our new Business Development Director. We will do great things together.

Welcome to the team, Manuel!

Preparing something we hope to show you soon.

☺️ Stay tuned!

Acute & Creative was born in 2013 and it has given us a bit of nostalgia. We want to share with you these memories about some of the things that happened that year:

HERE

We chose the perfect voice to record some spots that we wrote for the public address system of a store.

What a pleasure when you work well, quickly and with confidence!

Our CCO & Partner, Mario Vega, and Bjumper’s brand and business manager, Pilar Alcázar are talking tomorrow about branding. How was the redesign of the company that makes life easier for people who manage critical infrastructures.

Sign up here!

Shooting for Valentine’s Giveaway by Alain Afflelou.

The magic behind the cameras in our studio.

Here you have the information you need to participate in the lot.

We introduce you to Álex.

He has just joined the design team and he supports:

• adaptation of creatives.
• content on social networks design.
• animation design.

If you want to know him better, tap here!

Our team does not stop!

If you are interested in design and have weakness for logo creation, we cannot think of a better teacher than our brand designer Rubén Fernández.

What are you waiting for? Sign up here!

Our art director, Giulia, began with her personal cooking and gastronomic project during the quarantine.

And the truth is that she has us hooked!

Follow her and learn new and spectacular  recipes and curious facts about Italian gastronomy  Cook with Giulia

👀 How long since your last eye-check?

For World Sight Day the Afflelou Foundation has launched #CómoLoVes (How You See It). This interview format allows us to know the real life of people with visual problems. In this chapter, we meet Lola García, who tell us what is like to live with presbyopia.

It has been amazing to collaborate with this much needed initiative.

Click here to see the whole interview

As we told you on other occasions, we feel especially attached to this project.

We collaborate with them from the beginning and that’s why it was very emotive seeing how they welcomed their first students this year.

Looking ahead to 2020/21 Richmond Park School continues to grow based on its pillars: British curriculum, creativity and sports.

Its goal? Joy in learning.

Diseñar para la vida is the brand new online magazine that we’ve created for VELUX.

A place made by and for architects, where be inspired,  informed about news and laws, and where publish their work.

Óscar: Graphic and UX Designer. He was about to start working with us when COVID-19 arrived. After theses months, he is finally part of our team!☺️  Now we count on a brand new point of view for the projects, which is always positive and help us to keep growing.

Finally! After 3 months apart, last Friday we spent time together. We changed the screens and the online meetings for an awesome paella. The best way to recharge energy to continue teleworking all summer.

See you in September, mates!

Brands are born, grow, react, evolve… but if they don’t adapt on time, they also may die. What time is your company at? What could you do to keep growing? Discover it here.

When we design a new brand’s graphic identity, we start from several creative paths, from which different proposals are born. Today on our Instagram profile  we show you some of them that we love, but were not the chosen ones. Do you like them? Don’t stop designing!

If you’re interested in brands and branding, our strategic creativity projects’ director, Mario Vega, recommends here his top of books to design meaningful business:

1. Start With Why – Simon Sinek
2. Small Data – Martin Lindstrom
3. Creative Process Design – Alejandro Masferrer
4. Sprint of Google Ventures – Jake Knapp
5. Black Brands – Fernando Olivares

Happy World Book Day!

If you have an idea
If you feel like doing things on your own way.
If you want to start a new business.

We share with you the tips you need to turn your big idea into a big brand, and we help you take the first steps.

Click here for more info!

Hello! I’m Mario Vega and I direct strategic creativity projects and lately I study the studio’s processes and the clients.

My advice: If you feel lucky, hold on to that and don’t give it any more thought. Divert your mind: work, online courses… (there are many, very good and free). And the little time you can leave your house for a necessary errand, try to enjoy it, it may sound weird, but it has really worked for me.

If you want to know more about my new daily routine, I tell it you on our Instagram profile.

Hello! I’m Marina, Acute’s Copywriter.

I admit it: adapting to this situation is being hard for me. But there are some things that help me to feel better: singing, video calls with my friends, exercising and watching The Office. My advice: be understanding of ourselves and understand that we can’t be happy all the time.

If you want to know more about my new daily routine, I tell it you on our Instagram profile.

Hello, I am Jonathan and I am the Acute’s Developer.

What’s helping me the most these days is disconnecting after the work day with some indoor race or some training. When all this situation pass by, I will visit to my family and of course I will enjoy of a good restaurant 🍽️

If you want to know more about my new daily routine, I tell it you on our Instagram profile.

Hi there! I am Jose and I’m the Projects’ and Production’s Director, and Co-founder of Acute.

I miss walking around and spending time with my family and friends. It is helping me to be with my partner and my daughter (she’s the one who carries the quarantine the best), to do some exercise 🚲 many video calls from family and friends and to play parcheesi online.

If you want to know more about my new daily routine, I tell it you on our Instagram profile.

Hi there! I’m Giulia, graphic designer and art director at Acute.

These days I am taking advantage to dedicate time to my passion, cooking! Also, I’m learning to paint with watercolors. It is a good time to learn something new.

If you want to know more about my new daily routine, I tell it you on our Instagram profile.

Hi there! I’m Sonia and I’m graphic designer at Acute

My advice: do that things that live on your to-do list because you don’t have time or because you’re always tired. It’s time to be creative and enjoy what we love the most: our hobbies.

If you want to know more about my new daily routine, I tell it you on our Instagram profile.

Hello! I’m Celina and I’m the Motion Designer at Acute. What has helped me the most is to meditate and to use my free time for things I never had the time: like learning to illustrate or reading this book at the nightstand. But what I like the most is being able to make sourdough bread, which requires a lot of time and patience.

If you want to know more about my new daily routine, I tell it you on our Instagram profile.

Hi there! I’m Rubén, graphic designer and art director at Acute. Something that is helping me is the “no over-information”  I’ve detected a couple of sources and I do not look much further. I’m running away from WhatsApp a lot. My advice: you should search for a couple of trustworthy sources and learn how to handle that information correctly.

If you want to know more about my new daily routine, I tell it you on our Instagram profile.

Hi! I’m Romain.  Acute’s CEO and Co-founder.
In this time of quarantine, it helps me to stay active work and prepare for what comes next. It also helps to see that children adapt without asking too much. If they can, we can too. I draw a Pokemon a day. It relaxes me and my son really likes it.

If you want to know more about my new daily routine, I tell it you on our Instagram profile.

Hi! How are you? These COVID-19 days, maintaining emotional stability is getting harder. For this reason, we’ve been inspired by the Official College of Psychology of Madrid’s recommendations and we’ve launched these 5 Recommendations To Keep Being a Person In Times Of Coronavirus and Quarantine Encouragement!

Since yesterday we launched the telework protocol. We miss each other a lot  but we’re sure that it’s the best possible measure to stop COVID-19.

What joy when new projects arrive! A new client has trusted us, VELUX. They’re known for their flagship product: roof windows, but they offer sooo much more. Their goal is to create better living environments for everyone: more light  and more fresh air  Did you know that we spend 90% of our time indoors?

We picked 9 powerful messages from the feminist revolution and gave them our design touch. In this link we share our three versions of each message in A3 format. They’re ready to print, tune and go out with you on the streets. If you go to the #8M rally, don’t forget your banner! What is your favorite message?

This is the video Carmila España  asked us to produce few weeks ago☺️. Thank you so much for trusting us to help you communicate your achievements and projects! Do you know what Carmila Event is? Discover it here!

A different day in Acute. We reviewed our 2020 goals and spent the afternoon together outside the studio. What a Monday!

It’s very emotional when the brands we’ve created come alive. It makes us feel hugely proud and happy. After a couple of years, Linkfra is already out. In a few days we’ll tell you more about this brand. Meanwhile, here is its website. Good luck! https://www.linkfra.com/

Presenting our new room! We’ll take advantage of it to dedicate much more energy (and space) to creative meetings, workshops and group dynamics… To whatever that comes to our minds.

Yesterday we celebrated Confetti Xmas Party. We’re very grateful to everyone who came to spend some time with us. Life with confetti is a better life!

Do you know the branding work we did for Ecoelum? We’re very proud to announce that the brand is already activated. You can now discover its fantastic eco-friendly cosmetics products in its online store.

Last Wednesday, our CCO Mario Vega participated in the first Visual Thinking Lab in Madrid, which was guided by Nati Rodriguez (XPLANE). It was a kind of talk/workshop very dynamic in which people learn how to think visually surrounded by great professionals as her team and the rest of the lab’s participants. Thank you! See you soon 🙂

Look at our super Memoji Cups here! The silent war of getting cups for morning coffee is over. We all have our personalized cup and, in addition, we also have special ones for our clients.

Look what we found in Madrid: her name is Theia (like the Greek goddess of vision) and she’s one of the 54 sculptures part of the Meninas Madrid Gallery this year. We love the look that Antonio Azzato has thought for Theia because if you pay attention to her dress, she’s wearing the logo we designed for Fundación ALAIN AFFLELOU. What a joy to see our work in such a beautiful project!

Briefs, projects, deadlines, calls … So that in the midst of such a task we do not forget that we work with people, sometimes it’s necessary to turn off the screens and change the routine. That’s why this morning we’ve invited the Afflelou team to the office, where we shared impressions with coffee and got to know each other a little better.

There’s no day when Amazon doesn’t stop by our office. So today we decided to change roles to pay them a visit. We’ve been in its logistic center MAD4 observing everything that happens after our clicks: a very efficient process in which quality, agility, and the experience and privacy of the user are priorities.

After a few months as a trainee, Marina has wanted to be part of our team and has assumed the role of copywriter of the study. She participates in the documentation and brand creation processes, although she’s also our personal grammar and spelling teacher. We’re glad to have you!

The interview with Romain Herfort, our CSO and co-founder, is now available on Brandstocker’s podcast, creative studio directed by Ruben Galgo. From the beginning of Acute & Creative to our recent incorporation as Aebrand’s partners; click here if you if you wanna know how do we live branding and and some curious anecdotes about these years. Thank you, Ruben, for the pleasant time we had!

We recently received the Yearbook of Advertising Agencies of El Publicista and in the studio we cannot be happier: this year you can find Acute & Creative among its pages.

Carmila has installed a free and ultra-fast Wi-Fi network in all their shopping centers and we’ve helped them with the design of the promotional campaign: vinyls, OOH advertising, covers for social media … Here you can see the video that we have prepared to report the news to all their customers.

On September 10th the Richmond Park School was opened to the first enrolled students. We feel extremely happy after all the effort and work we’ve made designing the brand and its communication elements. We want to keep doing our best for such a beautiful project.

We’ve begun the week by giving photography a jump-start in our new photo studio. We are especially excited to start this adventure with the fantastic Ecoelum products. They offer ecological cosmetics made with extra virgin olive oil as its base and they have very little left to launch them into the market. We’re very proud to have participated from the beginning in the process of creating the brand and we’re sure that they will succeed. Next step: edition!

Welcome to our new website! We’ve included updated works, and news such as this section, which we have called Stories. Here you can find information about the projects we’re working on, about our clients, comments about the sector’s news and posts about life in the studio.