We were very ” il dolce far niente” as we created a brand in 6 weeks.

We visualised ourselves walking through the streets of Santa Cruz de la Palma and through vineyards all over Europe.

We returned to the most important women’s digital entrepreneurship event of the year.

We’re still going to our favourite British school with a smile and we’ve also been encouraged to learn French in the institute.

We discovered the world of speciality coffee and we now hate office coffee.

We enjoyed the blue ocean every morning and lived in flip-flops from June to September.

We found time for mindfulness and ate enough manolitos that we needed to tighten our belts.

We were very into podcasting on the way to the mall and very into taking videos in restaurants.

We’ve exchanged urgency and love calls and we’ve set off the alarms and not needed an island.

We were together though we were apart.
And have resisted without tiring of insisting.

We would like to thank all our clients and partners for trusting in our team. Thank you for setting us new challenges. You make us better.

Here’s to a 2022 full of adventures.

We continue adding up Thursdays as a team, recovering moments and creating new memories together.

It was a very cool experience, in which we also observed and learnt a lot.

We really enjoyed it and if you get the chance, we encourage you to go.

Team building at @laresistenciacero?
We say “Yes”.

After the holidays we wanted to reconnect as a team and…. What better way than with a #TeamBaking? We had a great time making our logo baking version. And it’s not because we did it ourselves, but it didn’t look bad at all, did it?

Thanks to Slow Pastry for the welcome, the recipes, and the patience. If you want to break the routine, we highly recommend this experience. All with local products and a 100% sustainable philosophy.

*We took off our masks for the photo (and to eat the biscuits, of course). Even so, the space was ventilated at all times and no kittens were hurt.

So much remote working was boring us. We needed to see each other’s faces and share moments together. That’s why we started meeting twice a month to work as a team on our most important project…

Something is happening in the office.

We will keep you posted.

We’re getting closer to the launch of our new favorite coffee brand.

Is there anything more pleasant than the smell of coffee? Probably not.

We want to improve the way we do things. For this reason, Manuel Gavaldón Terrés is our new Business Development Director. We will do great things together.

Welcome to the team, Manuel!

Preparing something we hope to show you soon.

☺️ Stay tuned!

Acute & Creative was born in 2013 and it has given us a bit of nostalgia. We want to share with you these memories about some of the things that happened that year:

HERE

We chose the perfect voice to record some spots that we wrote for the public address system of a store.

What a pleasure when you work well, quickly and with confidence!

Our CCO & Partner, Mario Vega, and Bjumper’s brand and business manager, Pilar Alcázar are talking tomorrow about branding. How was the redesign of the company that makes life easier for people who manage critical infrastructures.

Sign up here!

We introduce you to Álex.

He has just joined the design team and he supports:

• adaptation of creatives.
• content on social networks design.
• animation design.

If you want to know him better, tap here!

Óscar: Graphic and UX Designer. He was about to start working with us when COVID-19 arrived. After theses months, he is finally part of our team!☺️  Now we count on a brand new point of view for the projects, which is always positive and help us to keep growing.

Finally! After 3 months apart, last Friday we spent time together. We changed the screens and the online meetings for an awesome paella. The best way to recharge energy to continue teleworking all summer.

See you in September, mates!

If you’re interested in brands and branding, our strategic creativity projects’ director, Mario Vega, recommends here his top of books to design meaningful business:

1. Start With Why – Simon Sinek
2. Small Data – Martin Lindstrom
3. Creative Process Design – Alejandro Masferrer
4. Sprint of Google Ventures – Jake Knapp
5. Black Brands – Fernando Olivares

Happy World Book Day!

Hello! I’m Mario Vega and I direct strategic creativity projects and lately I study the studio’s processes and the clients.

My advice: If you feel lucky, hold on to that and don’t give it any more thought. Divert your mind: work, online courses… (there are many, very good and free). And the little time you can leave your house for a necessary errand, try to enjoy it, it may sound weird, but it has really worked for me.

If you want to know more about my new daily routine, I tell it you on our Instagram profile.

Hello! I’m Marina, Acute’s Copywriter.

I admit it: adapting to this situation is being hard for me. But there are some things that help me to feel better: singing, video calls with my friends, exercising and watching The Office. My advice: be understanding of ourselves and understand that we can’t be happy all the time.

If you want to know more about my new daily routine, I tell it you on our Instagram profile.

Hello, I am Jonathan and I am the Acute’s Developer.

What’s helping me the most these days is disconnecting after the work day with some indoor race or some training. When all this situation pass by, I will visit to my family and of course I will enjoy of a good restaurant 🍽️

If you want to know more about my new daily routine, I tell it you on our Instagram profile.

Hi there! I am Jose and I’m the Projects’ and Production’s Director, and Co-founder of Acute.

I miss walking around and spending time with my family and friends. It is helping me to be with my partner and my daughter (she’s the one who carries the quarantine the best), to do some exercise 🚲 many video calls from family and friends and to play parcheesi online.

If you want to know more about my new daily routine, I tell it you on our Instagram profile.

Hi there! I’m Giulia, graphic designer and art director at Acute.

These days I am taking advantage to dedicate time to my passion, cooking! Also, I’m learning to paint with watercolors. It is a good time to learn something new.

If you want to know more about my new daily routine, I tell it you on our Instagram profile.

Hi there! I’m Sonia and I’m graphic designer at Acute

My advice: do that things that live on your to-do list because you don’t have time or because you’re always tired. It’s time to be creative and enjoy what we love the most: our hobbies.

If you want to know more about my new daily routine, I tell it you on our Instagram profile.

Hello! I’m Celina and I’m the Motion Designer at Acute. What has helped me the most is to meditate and to use my free time for things I never had the time: like learning to illustrate or reading this book at the nightstand. But what I like the most is being able to make sourdough bread, which requires a lot of time and patience.

If you want to know more about my new daily routine, I tell it you on our Instagram profile.

Hi there! I’m Rubén, graphic designer and art director at Acute. Something that is helping me is the “no over-information”  I’ve detected a couple of sources and I do not look much further. I’m running away from WhatsApp a lot. My advice: you should search for a couple of trustworthy sources and learn how to handle that information correctly.

If you want to know more about my new daily routine, I tell it you on our Instagram profile.

Hi! I’m Romain.  Acute’s CEO and Co-founder.
In this time of quarantine, it helps me to stay active work and prepare for what comes next. It also helps to see that children adapt without asking too much. If they can, we can too. I draw a Pokemon a day. It relaxes me and my son really likes it.

If you want to know more about my new daily routine, I tell it you on our Instagram profile.

Hi! How are you? These COVID-19 days, maintaining emotional stability is getting harder. For this reason, we’ve been inspired by the Official College of Psychology of Madrid’s recommendations and we’ve launched these 5 Recommendations To Keep Being a Person In Times Of Coronavirus and Quarantine Encouragement!

Since yesterday we launched the telework protocol. We miss each other a lot  but we’re sure that it’s the best possible measure to stop COVID-19.

We picked 9 powerful messages from the feminist revolution and gave them our design touch. In this link we share our three versions of each message in A3 format. They’re ready to print, tune and go out with you on the streets. If you go to the #8M rally, don’t forget your banner! What is your favorite message?

A different day in Acute. We reviewed our 2020 goals and spent the afternoon together outside the studio. What a Monday!

Presenting our new room! We’ll take advantage of it to dedicate much more energy (and space) to creative meetings, workshops and group dynamics… To whatever that comes to our minds.

Yesterday we celebrated Confetti Xmas Party. We’re very grateful to everyone who came to spend some time with us. Life with confetti is a better life!

Last Wednesday, our CCO Mario Vega participated in the first Visual Thinking Lab in Madrid, which was guided by Nati Rodriguez (XPLANE). It was a kind of talk/workshop very dynamic in which people learn how to think visually surrounded by great professionals as her team and the rest of the lab’s participants. Thank you! See you soon 🙂

Look at our super Memoji Cups here! The silent war of getting cups for morning coffee is over. We all have our personalized cup and, in addition, we also have special ones for our clients.

Briefs, projects, deadlines, calls … So that in the midst of such a task we do not forget that we work with people, sometimes it’s necessary to turn off the screens and change the routine. That’s why this morning we’ve invited the Afflelou team to the office, where we shared impressions with coffee and got to know each other a little better.

There’s no day when Amazon doesn’t stop by our office. So today we decided to change roles to pay them a visit. We’ve been in its logistic center MAD4 observing everything that happens after our clicks: a very efficient process in which quality, agility, and the experience and privacy of the user are priorities.

After a few months as a trainee, Marina has wanted to be part of our team and has assumed the role of copywriter of the study. She participates in the documentation and brand creation processes, although she’s also our personal grammar and spelling teacher. We’re glad to have you!

The interview with Romain Herfort, our CSO and co-founder, is now available on Brandstocker’s podcast, creative studio directed by Ruben Galgo. From the beginning of Acute & Creative to our recent incorporation as Aebrand’s partners; click here if you if you wanna know how do we live branding and and some curious anecdotes about these years. Thank you, Ruben, for the pleasant time we had!

We recently received the Yearbook of Advertising Agencies of El Publicista and in the studio we cannot be happier: this year you can find Acute & Creative among its pages.

Welcome to our new website! We’ve included updated works, and news such as this section, which we have called Stories. Here you can find information about the projects we’re working on, about our clients, comments about the sector’s news and posts about life in the studio.