The Madrid Startup Community association wanted to continue growing, and came to us to help their brand face the new goals.
Their objective has always been to generate a community that drives female entrepreneurship. To achieve that, they needed a new name. We wanted to transmit that “if you join us, your value multiplies”, that’s where Double U came from.
A brand that can grow with no limits with a visual identity recognizable in all its communications: web, social media, events …