Situation
Barbadillo & Asociados is the global franchise project consultant responsible for quefranquicia.com. This directory compiles interesting information about a large number of franchised businesses in Spain and puts franchisors in contact with candidates. New players entered the market; it was the best time to start a new era.
Idea
We found it interesting to insist on the company’s main competitive advantage: candidate advice. With this objective, we designed a graphic identity according to the company’s values and changed the design and usability of quefranquicia.com to improve the user experience and company’s reputation.
Result
In just 4 months we designed a new graphic identity and a rejuvenated web portal with more than 3,000 franchises and 15,000 blog entries; a WordPress back-office tailored to meet all customer management needs.
