Brand is the path to reach your audience. The most efficient way to go through it, is to put users at the center of all decisions.

Have a plan

Your brand is everything that your potential customers perceive about you. If you know their desires and aspirations, it will be much easier for you to connect with them. Improvising is not an option. The more information you have, the closer you will be achieving your goals.

 Qualitative and quantitative research  Product & Service design  User experience design (UX)  Customer journey  Employer Branding  Innovation & Business design

Find yourself

Express the personality of your business in a unique and consistent way. May you be recognized as you are, not as anyone. If everything you do carries your essence, your customers will recognize you and have a much more powerful perception of your business. Be relevant. Be yourself.

 Brand strategy  Brand architecture  Visual identity  Design system  Brand assets  Naming & Tagline  Tone of voice  Key messages  Brand narrative  Brand guidelines

Walk

Every interaction with your customers matters. No matter how small. When we feel special, we are more open to buy. Analyzing every touchpoint and pampering the details will increase your chances of selling.

 Digital product (UI)  Video & Motion design  Film & Photography  Advertising concepts  Graphic & Editorial design  Packaging  Storytelling  UX Copywriting  Retail design  Onboarding brand kits  Social media strategy