Apache
We conquer digital territories
Situation
The digital marketing agency Apache needed to renew its identity in order to stand out among his competitors and keep growing.
Idea
We analyzed some identity problems like very specific references to indigenous concepts. We established a brand strategy (focused on competition) that shows the huge experience of the company in its sector. We conquer digital territories was determined as the new Apache’s big idea, a more ambitious and nonconformist start point for the brand.
Result
A consistent and coherent brand identity that develops the apache conceptual field in a more competitive way. For example, the idea of the tepee was incorporated in the logo into the brand name lengthening the two diagonal strokes of the first a.
