Dissimility
space-time meetings
Situation
None event agency stands out in Spain. It’s a sector in which everyone has good ideas, works efficiently and is also quick taking care of every detail. Dissimility needed to be different.
Idea
“The only thing that can set us apart from the rest is our personal identity. Being ourselves: Javier, Carlos, Isabel … We have to go back to the beginning of everything, redefining what an event is … and it’s just a meeting between people in a place and in a moment: We are an agency that organizes space-time meetings.” According to these words of our client, we began to work.
Result
We address brand identity from that much simpler and more human redefinition of event and idea of space-time. We redesigned its visual identity and embodied it in a more accessible website and in a new logo, in which we integrated the typical colon mark of time separation.
